Market Studies
Situation Analysis
Industry Analysis; Sales Analysis ; Competitive Analysis; Customer Analysis
SWOT Analysis; Analysis of Marketing Activities (if applicable)
Corporate Objectives; Marketing Objectives
Market Segmentation Strategy; Targeting Strategy; Product Life Cycle; Potential Strategies ; Core Strategy
Marketing Mix
Market Research
Product Design and Development
Marketing & Sales
Distributors
Resource Requirements
Scheduling
Sales Analysis
Profit and Loss Statements
Customer Profiling
Financial Assumptions; Budget; Sales Projections
Contingency Plans; Symptoms of Failure; Alternative Strategies
